The devastating earthquake this week in Haiti is making headlines around the world and people are responding. The thing that is suprising me is the way they are responding. Within the first 36 hours after the earthquake over $7 million dollars in pledges had been made via texting to help with relief.
Major carriers, Verizon, AT&T, Sprint, and T-Mobile are backing the campaign by not charging for text-messaged mobile donations. The donations will be added to the user’s monthly bill.
Social media is also playing a powerful role:
Although many times we think about social media for daily communication and marketing, rarely do we consider for it emergencies. I have been amazed the ways that social media is helping families and relief workers to communicate. I will continue to follow this one closely and pray for those affected by horrific disaster.
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